Web
Psychologists, business moguls and seminar leaders say you have only 17 seconds until someone forms an opinion of you. In today’s technology and information age, those 17 seconds are rarely face-to-face; businesses live and die by their Web presence.
Your website is another feature that represents your brand, and it should be your viral face to the world. The average 20-year-old spends eight hours a day online while the average 80-year-old now spends an hour. Your clients will find your site and will form an opinion of you before you ever get the chance to shake their hand.
To enhance your website, we use a variety of design tools including HTML, JavaScript, Flash, CSS, CMS, and more to keep you current with today’s standards. Blending fashion and function provide your user with a memorable experience that builds your credibility, your brand, and ultimately, your success. We offer a variety of design options to help you establish a strong online presence.
How close are you to the top of a Web search? If you want to be near the top, you need to have a variety of tactics in place. We provide extensive SEO capabilities and access to an exclusive Web 2.0 system that can get you atop any list you want to be on. SEO can be the difference between you getting clients or being a ghost. We offer:
- Search engine submissions for up to 150 search engines
- Hand submit website to top search engines, as well as: Google and Yahoo site mapping and submission
- Competition analysis report
- Pre-optimization ranking report
- Conversion definition/establishment
- Analysis of website pages
- Keyword research – finding top keywords
- Landing page selection
- Creation of title tags for main landing pages
- Meta tag optimization (title, description and keywords)
- Description tags
- Keyword tags
- Alt comment tags
- Link building
- Detailed monthly reporting (ranking progress and summary)
We will customize your website specifically to your business, and we represent your business in a way that showcases you.
Your image is 90 percent of what you’re selling. It is not just the clothes you wear or the car you drive; it’s your logo, business cards, packaging, billboards, brochures and any other advertising collateral you use. If your name is on it, it’s either helping or hindering your entire corporate identity.
Creating your identity is a timely process that requires us to learn, understand and interpret your business in a visual manner. We design the public face of your company and fulfill a look and feel your clients will remember.
We have repositioned large national corporations using million dollar marketing budgets, and we have helped small start-up businesses achieve a presence in their local community … Both were achieved by capturing the essence of the business’ philosophy and presenting it to the world in the form of an irresistible brand. Your business is built long before people buy your product, but ultimately, your business is only successful if people purchase it.
Video
Video is a medium unlike any other. Nothing can so quickly convey a message, make a complex idea simple, or leave a lasting impression. To help close that gap and transform your marketing performance from average to superior, we offers custom video and multimedia services to cover all facets of your marketing message:
- Professional in-house, green screen studio
- Pre-recorded video library with available personalization effects
- Script writing
- Viral campaigns
We have long been utilizing the Web for advertising purposes, and we understand the possibilities that both traditional and viral campaigns offer. A properly designed marketing campaign that leverages multimedia content can significantly improve your marketing and prospecting efforts – and forever change yoru brand.
Custom
A successful brand must fully envelop the underlying personality and culture of the company it represents. To achieve individuality and uniqueness for every client, Gradient has created a strategic design process based on extensive research techniques and intimate client/designer collaboration. We make sure your corporate identity firmly stays at the top of the charts.
If you focus solely on the products and services you provide, you risk being ignored in a market already saturated with typical salespeople. Our experience and solid knowledge base allows us to understand today’s trends while designing for tomorrow’s challenges.
A soft rollout can be a strategy, but it better not be your only one. Every company has a message. Every message needs a medium. Every medium needs a design. We help you deliver their message in unforgettable formats generating unheard of results. If something is worth doing, it’s worth doing well. We’ll help you design a custom advertising campaign to assure all of your goals are exceeded.
Advertising mediums are in constant flux compared to past decades. Digital and viral advertising are quickly becoming a necessary component to a successful campaign and have the potential to reach millions of viewers. Constant face time, even when it is digital, can mean the difference between shaping a typical customer into a loyal and committed one. According to Forbes, traditional print advertising has also made a strong resurgence and is surpassing recent expectations. They are still read by a much higher percentage of people and have a much longer shelf life.
Our advertising capabilities include: Direct Mail, Print Ads, Packaging, Newsletters, Trade show Booths, Billboards, TV Commercials, Viral Marketing, Banner Ads … and more.
Corporate identity is only a term … if you look at it that way. Ultimately, you are your business and we are your designer. Our partnership can develop a multitude of facets, but true success will be determined by the opportunities we discover or attempt to create.
Your image and brand will be shaped by what we create, but the success of that design will only be realized if your company develops strong customer loyalty.
It is extremely important to custom tailor your marketing campaign and brand to accurately captivate the minds of your current and prospective customers. To achieve this goal, we prefer to undergo a lengthy and in-depth marketing research study. This study includes researching your competitors and current industry trends, interviewing and polling consumers, diagramming and mapping the interaction of various advertising techniques, and gathering as much information about your potential goals as possible. Our marketing campaigns can be as detailed as you desire and as customize as you prefer.
Our clients range in company size; however, size doesn’t determine the range of our creativity. We will work with you to create a brand that is recognizable, stunning, memorable and irresistible.